ASSESSMENT OF THE COMPETITIVENESS OF INDUSTRIAL ENTERPRISE ACTIVITIE

Abstract. The purpose of the article is to study and analyze competitive status industrial enterprises (on example in Kryvyi Rih region). Determining long-term forecast competitiveness on basis extrapolation performance indicators an enterprise with required accuracy. A methodological approach forecasting use identification discrete time series, which allowed determine predictive values factors influencing make effective strategic management decisions. Modern methods making decisions are largely based methods, using appropriate statistical material. At same time, such requires fulfillment conditions, neglect leads distortion obtained conclusions. In particular, this applies requirements relating series. For first application series proposed, for determining extrapolation. Analytical dependences position region corresponding influence constructed. main components impact analyzed: sales volume; net profit; market share product market; intensity competition industry; ratio being analyzed leader. results used practice managers relevant system management. conduct assessment influence. It offered consider status, information analytical component enterprise.
 Keywords: enterprise, forecast, identification, extrapolation.
 JEL Classification C19, D29
 Formulas: 6; fig.: 4; tabl.: 2; bibl.: 31.